Local Reality Test: Product Test, performed 1999, earlier poster printed 1999, current publicity image (above) designed 2003
Chris stood in the center of a public space in Madison, Wisconsin, and drank a Coke and a Miller Genuine Draft. A camera crew recorded his drinking through video and still photographs. After each beverage, Chris waited to see if any of the expected commercially-advertised ramifications of his imbibing of that particular soft drink or beer (being asked to play volleyball, being invited to parties, being surrounded by babes, etc.) would occur. However, the surrounding crowd (although made of a seemingly optimal mix of college students, frisbee players, sun tanners, and the like) appeared to be much more interested in the film crew than in Chris' drinking.
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